I thought I would put a post together featuring some of the really useful videos that Matt Cutts (Head of Web Spam at Google) posts on the Official Google Webmaster Central Blog as well as some other great interviews at various conferences.
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It looks like Google’s latest algorithm tweak is making the news. This interesting article in the Sydney Morning Herald again features Darren Rowse and Yaro Starak. Both advise “…that website operators need to become less reliant on Google for both traffic and revenue.” more…

Well I don’t know what’s going on at Google at the moment but once again they are creating a major stir with their latest PageRank shakeup. There are a lot of theories as to why Google is re-ranking many blogs and websites and most centre around Google taking issue with the selling of text links and excessive interlinking within blog networks. I can understand the issue with the selling of text links as this essentially goes against Google’s preference for natural linking methods and goodness knows what this means for companies such as Text Link Ads. Could their days be numbered? more…

Man, it seems that every blog in existence these days has a Blogrush widget on it. Saying It’s really taken off is an understatement to say the least (Blogrush served 40,000,000 headlines in its first 5 days). more…

I came across this lovely little video on portfolio.com today which demonstrates very clearly how Google works. It basically takes you through each step in making a search on the world’s number one search engine and explains, in a simple way, how Google goes about producing results so quickly. Very enlightening indeed.

View the “How Google Works” video

I get asked all the time how to set up websites that will get traffic and ultimately be successful so I thought I would document the process here in the form of a quickstart best practise style guide. It’s by no means definitive but will get you started in the right direction. more…

I’ve been conducting some social media optimisation (SMO) research for a client recently and came across a couple of great resources that certainly opened my eyes to the possibilities with social media.

17 Rules for social media optimisation

Great set if rules for SMO. I’m sure there are more than 17 but this will keep you going for a while.

www.marketingpilgrim.com

This guy knows what he’s talking about and has a great free download about online reputation management, a must read of you want to know how social media can affect your business.

Site Pro News

These guys continue to supply great articles on every aspect of web design and this article is no exception.